PAUL D’ELIA

CREATIVE DIRECTION

As a Creative Director of Marketing for the NBC Television Network, I’ve had the opportunity to create award-winning campaign ideas that really helped grow the business and boost brand recognition. I’ve worked closely with executives and producers to shape the look and feel of TV marketing campaigns, from big-picture concepts down to the visual style. I’ve also directed photo shoots and teamed up with outside vendors to make sure everything met our quality standards. Whether it was launching new shows or bringing back fan favorites, I led brainstorming sessions for Key Art and Motion to build out fresh, 360-degree marketing campaigns. Juggling multiple projects at once, I kept timelines and deliverables on track while making sure our visual design stayed bold and consistent across every platform. I also guided internal design teams to keep branding cohesive and spent time mentoring junior staff, helping them grow their skills and confidence in visual design.
During my time as Creative Director at the ABC Television Network, I led the development of standout marketing campaigns that worked hand-in-hand with our broader off-air marketing efforts. I partnered with top creative agencies to develope and bring our campaigns to life across digital, social, print, and out-of-home platforms. From brainstorming photoshoot concepts to overseeing the entire design and production process, I made sure every visual element felt cohesive and on-brand as this work would go live in the world as a 360 marketing campaign.
While working in-house for the FX Television Networks, I was responsible for conceiving and creating key art campaigns for many of FX’s television shows, from initial concepts all the way through to final production. I directed outside agencies to help finalize art assets efficiently and made sure everything aligned with the creative vision. Part of my role involved developing aesthetic themes for cast gallery photography, which included providing detailed shot lists to guide the shoots. I also designed and packaged press kits for each show, incorporating secondary artwork to enhance the overall presentation. Collaboration was key—I worked closely with web and social media vendors to ensure art files were used correctly across platforms, and I supplied all in-house creative assets needed for various marketing initiatives. Once projects wrapped up, I reviewed and approved final deliverables from vendors, always offering constructive feedback to maintain quality and consistency.










In my time as the Creative Director of Marketing for the Life Is Good brand, I worked closely with co-founder John Jacobs to make sure the brand’s voice and vision were perfectly in sync. Together, we shaped the visual and verbal messaging across all marketing touchpoints—from wholesale and retail to e-commerce and social media. I led the creative direction for campaigns, managing a talented team of graphic designers, copywriters, photographers, web designers, visual merchandisers, and production staff. I also oversaw both lifestyle and studio photography shoots, handling everything from selecting models and locations to hiring freelance photographers. Throughout the process, I reviewed and approved all design and copy to ensure everything felt cohesive and true to the brand across every channel.







A small sample of Key Art design work that I created while working as a freelance artist in the Entertainment Marketing world. Clients included HBO. Netflix, Hulu, Disney+, FX Networks and many more.
PAUL D’ELIA
CREATIVE DIRECTOR



Hello. My name is Paul. I was born in Queens but grew up in New Jersey and went to school in Boston but now live in LA. I work as a Creative Director in Entertainment Marketing by day and the music industry by night. As a Creative Director, I have successfully guided the creative campaigns for some of the largest brands in the world, including Apple, HBO, Hulu, Netflix, Disney and Universal. My personal artwork can be seen in a few books and on countless t-shirts and products. I've shown art in galleries all over the world but still don't travel nearly enough. 



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