PAUL D’ELIA

CREATIVE DIRECTION

As Creative Director of Marketing for the NBC Television Network, I led the design of award-winning campaigns that increased network visibility and strengthened our brand recognition in the marketplace. Working closely with our internal network executives and individual show producers, I shaped the overall creative direction by developing cohesive 360-degree campaigns for both newly launching series and returning fan-favorite shows. My role included leading brainstorm sessions for static Key Art and on-air Motion concepts, directing talent at photo shoots, and collaborating with external vendors to ensure the campaign would be delivered at the highest level of quality across all touchpoints.
During my time as Creative Director at the ABC Television Network, I led the development of standout marketing campaigns that aligned closely with our broader off-air marketing strategy. I partnered with top creative agencies to develop and execute campaigns across digital, social, print, and out-of-home platforms. From concepting photoshoots to overseeing the full design and production process, I ensured every visual element was cohesive, on-brand, and ready to launch as part of a fully integrated 360-degree marketing campaign.
While working in-house for the FX Television Networks, I led the development of Key Art campaigns from concept through final production, directing outside agencies and ensuring alignment with the show’s creative vision. I developed visual themes for cast photography, designed press kits, and collaborated closely with web and social teams to support marketing initiatives once the art was finalized. 








In my role as Creative Director of Marketing for the Life Is Good brand, I worked closely with co-founder John Jacobs to ensure the brand’s voice and vision remained fully aligned. Together, we shaped both the visual and verbal messaging of a full brand refresh that would roll out across all corporate and marketing touchpoints, including wholesale, retail, e-commerce, and social media simultaneously. Additionally, I led the creative direction for all of our integrated marketing campaigns, managed a multidisciplinary team of graphic designers, copywriters, photographers, web designers, visual merchandisers, and our internal production staff. I also oversaw both lifestyle and studio photography shoots, handling everything from model and location selection to the hiring of freelance photographers.







A small sample of Key Art design work that I created while working as a freelance artist in the Entertainment Marketing world. Clients included HBO. Netflix, Hulu, Disney+, FX Networks and many more.
PAUL D’ELIA
CREATIVE DIRECTOR



A multidisciplinary visual artist and musician based in Los Angeles, CA, my work lives at the intersection of art, storytelling, and culture.  

As a Creative Director, I’ve led bold, idea-driven campaigns for some of the world’s most influential brands—including Apple, HBO, Hulu, Netflix, Disney, and Universal—shaping concepts from first spark through final execution. Alongside my commercial work, my personal artwork and photography have been featured in published books, printed across apparel and products, and exhibited in galleries worldwide, reflecting a lifelong commitment to visual exploration and creative craft.



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