During my time as Creative Director at the ABC Television Network, I led the development of standout marketing campaigns that aligned closely with our broader off-air marketing strategy. I partnered with top creative agencies to develop and execute campaigns across digital, social, print, and out-of-home platforms. From concepting photoshoots to overseeing the full design and production process, I ensured every visual element was cohesive, on-brand, and ready to launch as part of a fully integrated 360-degree marketing campaign.