During my time as Creative Director at the ABC Television Network, I led the development of standout marketing campaigns that worked hand-in-hand with our broader off-air marketing efforts. I partnered with top creative agencies to develope and bring our campaigns to life across digital, social, print, and out-of-home platforms. From brainstorming photoshoot concepts to overseeing the entire design and production process, I made sure every visual element felt cohesive and on-brand as this work would go live in the world as a 360 marketing campaign.