While working in-house for the FX Television Networks, I was responsible for conceiving and creating key art campaigns for many of FX’s television shows, from initial concepts all the way through to final production. I directed outside agencies to help finalize art assets efficiently and made sure everything aligned with the creative vision. Part of my role involved developing aesthetic themes for cast gallery photography, which included providing detailed shot lists to guide the shoots. I also designed and packaged press kits for each show, incorporating secondary artwork to enhance the overall presentation. Collaboration was key—I worked closely with web and social media vendors to ensure art files were used correctly across platforms, and I supplied all in-house creative assets needed for various marketing initiatives. Once projects wrapped up, I reviewed and approved final deliverables from vendors, always offering constructive feedback to maintain quality and consistency.