As Creative Director of Marketing for the NBC Television Network, I led the design of award-winning campaigns that increased network visibility and strengthened our brand recognition in the marketplace. Working closely with our internal network executives and individual show producers, I shaped the overall creative direction by developing cohesive 360-degree campaigns for both newly launching series and returning fan-favorite shows. My role included leading brainstorm sessions for static Key Art and on-air Motion concepts, directing talent at photo shoots, and collaborating with external vendors to ensure the campaign would be delivered at the highest level of quality across all touchpoints.